You have found a great idea. Now how can you:

• Convince other people to work with you?
• Convince someone to give you money to develop your project?
• Convince your potential supplier to collaborate with you?
• Convince your customers to buy?

Communication (verbal/non-verbal, written and visual) is crucial for all of these activities.

Unfortunately communicating is one of the most complex activities that you will have to learn.

Because communication happens in the mind of the listener.

And you need to know what he cares about, his habits, and his way of working to be effective in delivering your message.

Here is a non-exhaustive list of resources that might help you in delivering better messages to your differentiated audience.

Useful resources

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